Overview

Aira India, a prominent valve manufacturer and supplier based in India, approached us with a common challenge: although their website had garnered considerable traffic over time, the conversion rate remained disappointingly low. Despite consistent efforts, the traffic seemed to plateau, indicating a need for strategic intervention to enhance relevance, visibility, and ultimately, conversion rates.

Challenge

Before our engagement, Aira India faced a situation where their website was receiving a substantial number of clicks, but these clicks were not translating into meaningful conversions. Their traffic had stagnated over time, suggesting that their online presence needed optimization to attract and engage the right audience effectively.

Audit

Upon conducting a thorough audit of Aira India’s website, we identified several areas for improvement:

Relevance of Traffic: While the website had attracted significant traffic, much of it was not relevant to Aira India’s target audience. This indicated a need for better keyword targeting and content optimization.

Conversion Path Analysis: We analyzed the user journey on the website and identified potential bottlenecks in the conversion path, such as unclear calls-to-action or navigational challenges.

Competitive Analysis: We examined the online presence of Aira India’s competitors to understand industry benchmarks and identify areas where Aira India could improve.

Strategy:

Armed with insights from our audit, we devised a comprehensive strategy aimed at improving Aira India’s online visibility and increasing relevant leads over a six-month period.

Month 1-2: Optimization Phase

Keyword Optimization: We conducted in-depth keyword research to identify high-value keywords relevant to Aira India’s products and services. These keywords were strategically integrated into the website’s content, meta tags, and headings to improve search engine visibility.

On-Page Optimization: We optimized existing website content, including product descriptions, to align with target keywords and enhance user experience.

Technical SEO Enhancements: We addressed technical issues such as site speed, mobile responsiveness, and crawlability to improve overall website performance and user experience.

Content Strategy: A content strategy was implemented to create informative blog posts and articles addressing industry trends, product applications, and customer queries. These were optimized for both search engines and user engagement.

Month 3-4: Link Building and Engagement

Manual Outreach: We conducted targeted outreach campaigns to acquire high-quality backlinks from reputable websites in the industry. These backlinks were strategically placed to enhance Aira India’s authority and credibility in the eyes of search engines.

Social Media Engagement: We increased Aira India’s presence on social media platforms, sharing valuable content and engaging with the audience to build brand awareness and drive traffic to the website.

Local SEO Optimization: We optimized Aira India’s Google My Business profile and other local business listings to improve visibility in local search results and attract nearby customers.

Month 5-6: Performance Analysis and Refinement

Conversion Rate Optimization (CRO): We analyzed user behavior on the website and implemented CRO strategies such as A/B testing of landing pages, optimizing forms, and improving site navigation to increase conversion rates.

Performance Tracking: We closely monitored website performance metrics, including traffic, leads, and conversions, to measure the effectiveness of our strategies and make data-driven refinements as needed.

Client Collaboration: Throughout the process, we maintained open communication with Aira India, providing regular updates on progress and soliciting feedback to ensure alignment with their goals and objectives.

Results

Traffic Increase: Over the six-month period, Aira India experienced a significant increase in website traffic, with total clicks rising from 5.61k to 14.3k—a improvement.

Improved Relevance: By targeting relevant keywords and optimizing content, Aira India saw a notable increase in the number (154.8%) of new users visiting their website, indicating a more targeted and engaged audience.

Enhanced Conversion Rates: The implementation of CRO strategies resulted in a substantial increase in conversions, with the number of leads generated more than quadrupling compared to the previous period.

Local Business Page Results: Aira India’s local business page saw a significant uptick in calls, with 295+ calls recorded over the six-month period, reflecting improved visibility and engagement at the local level.

Conclusion

Through a strategic combination of SEO optimization, content marketing, link building, and ongoing performance analysis, we were able to help Aira India overcome their challenges and achieve substantial improvements in online visibility, relevance, and lead generation. By continuously refining our strategies and staying abreast of industry trends, Aira India is now poised for sustained growth and success in the competitive valve manufacturing and supply market in India.